Supertri Announces Multi-Year Sponsorship with Athletic Brewing Company
LONDON, UK, 31ST MARCH 15:00 BST / 10:00 ET — Supertri, the global leader in short-course triathlon racing, is thrilled to announce a new multi-year sponsorship with Athletic Brewing Company, America’s largest dedicated non-alcoholic brewer. The partnership will span all Supertri and By Supertri events, integrating Athletic into key moments of celebration and social connection for athletes and fans alike.
Both organisations share an innovative ethos and a mission to support people’s lifestyles while impacting their communities for the better. A cornerstone of the collaboration will be the introduction of post-race celebrations featuring Athletic’s award-winning non-alcoholic beers, ensuring participants can enjoy a refreshing and flavourful drink at the finish line. The partnership will serve a passionate endurance community that values progress, personal achievement, and social connection.
Chris Williams, Commercial Director at Supertri, said: “As a brand deeply rooted in the endurance space, Athletic is the perfect sponsor for Supertri. This sponsorship allows us to pair our athlete and fan experience with a brand that shares our commitment to adventure, celebration, and community. We’re excited to bring Athletic into our events and create new, memorable experiences together.”
Founded with a mission to revolutionise non-alcoholic beer, Athletic is the most highly awarded NA brewer of the past decade, with over 100 taste awards. Launched commercially in 2018, Athletic pioneered a proprietary method for making non-alcoholic beer by re-engineering nearly every step of the brewing process through hundreds of small-batch trials. The result is a range of innovative NA brews.
Bill Shufelt, Co-Founder & CEO of Athletic, said: “Having celebrated the achievements of the endurance community since day one, we recognize the driven, passionate spirit that defines triathletes who seek balance in their everyday lives. Supertri embodies that same spirit, and we’re incredibly excited to bring Athletic’s award-winning brews to athletes and fans at these unforgettable events.”
The sponsorship will see Athletic prominently featured across Supertri’s global race calendar, creating moments of celebration for athletes at every level. Whether crossing the finish line or connecting with fellow competitors post-race, participants will have the opportunity to enjoy a great-tasting beverage that complements their lifestyles.
