Supertri Unveils New Mass Participation Brand: By Supertri, and Acquires the Ascension Seton CapTex and Kerrville Triathlons
LONDON, UK: Supertri is on a mission to inspire the competitor in everyone and short course mass participation is the next move in developing that ecosystem. By Supertri ensures that participation in triathlon is open to all - whether first-timers, relay participants, or seasoned age groupers. The initiative will provide world-class event delivery and inspirational experiences while retaining the legacy, local traditions and names of the most iconic mass participation triathlons, including Chicago Triathlon, Long Beach Legacy Triathlon, and Toulouse Triathlon which will now operate under the By Supertri brand.
As part of this expansion, Supertri has acquired the Ascension Seton CapTex Triathlon and Kerrville Triathlon, two of the most beloved triathlons in the Texas region. The Ascension Seton Austin CapTex Triathlon as it will now be known is held in the heart of downtown Austin, and offers a dynamic race experience through the city’s vibrant streets and Lady Bird Lake. Meanwhile, the Kerrville Triathlon, known as the ‘most scenic triathlon in Texas,’ provides an unparalleled race setting in the picturesque Texas Hill Country.
Michael D'Hulst, Supertri CEO said: “By Supertri marks the next phase of our rebrand and represents a big step in our evolution to a triathlon community. We are shaping the future of triathlon by linking professional racing with mass participation. Through By Supertri, we cater to experienced athletes who want to go fast while also inspiring first-time participants to become lifelong competitors. They are motivated by the race experience and being part of the Supertri community that inspires and connects them.
“By bringing together high-impact urban events with strong growth potential under one banner, By Supertri transforms the sport. We are dedicated to enhancing the race experience, making it unforgettable and highly attractive and drawing more people to triathlon. We will deliver world-class event experiences as an expert global operator but respect that these are local events and embed that into all we do. This is how we expand the sport and elevate it to the next level.”
The By Supertri 2025 race calendar includes:
Ascension Seton Austin CapTex Triathlon – May 26
Long Beach Triathlon – July 20
Chicago Triathlon – August 23-24
Kerrville Triathlon – September 27-28
Toulouse Triathlon – October 5
These events will continue to build on their rich traditions while benefiting from Supertri’s commitment to excellence in event delivery.
The acquisitions were supported by Alexis Nohen from Astero Partners serving as an advisor to Supertri. Supertri continues to explore opportunities to expand the By Supertri series, bringing world-class mass participation experiences to more communities globally.
