Supertri Acquires Toronto Triathlon Festival as its First By Supertri Event in Canada
Supertri, the global leader in short-course triathlon, can today announce its third major acquisition of 2025 with the Toronto Triathlon Festival joining its stable of races. This iconic event, scheduled this year for July 27, 2025, will now operate under the By Supertri brand, reinforcing Supertri's commitment to delivering world-class mass participation triathlons and its first step into Canada.
The Toronto Triathlon Festival, renowned for its vibrant atmosphere and scenic urban course, has been a staple in the community since 2012 and is known as a day when endurance sport takes over the world class city of Toronto. Participants race through the downtown of Canada’s largest city, featuring a swim in the protected waters of Lake Ontario, a bike ride on Toronto’s highways, passing iconic landmarks such as the CN Tower, and a closed course run providing unique vantage points of the waterfront.
The event attracts over 1,750 athletes and 200 volunteers annually, offering races for everyone from elite competitors to first-time triathletes.
Supertri CEO Michael D’hulst said: "We are excited to welcome the Toronto Triathlon Festival into the By Supertri family. The event has great growth potential and is a fantastic opportunity to build the Supertri community. The Toronto Triathlon Festival is the perfect place to expand our By Supertri portfolio within a city with a deep sporting culture and a passionate triathlon community. Our goal is to celebrate everything that makes the Toronto Triathlon Festival special while introducing our world-class event delivery and unique energy to participants and establish a strong Supertri presence in Canada for years to come."
“Triathlon is for everyone and since inception in 2012, the change we have seen in the backgrounds and motivations of participants has truly demonstrated that,” said Toronto Triathlon Festival founder, Jeff Chong. “The stories you hear of the people coming out – whether it is someone looking to qualify for a major competition or a first timer seeing if ‘they can do it’ – are all just so inspirational. We are ecstatic to join forces with the venerable Supertri brand and look forward to together driving an even more memorable athlete experience in Toronto’s unique urban setting.”
Supertri recently launched its mass participation brand, By Supertri, and expanded its mass participation portfolio with the acquisitions of the Ascension Seton CapTex Triathlon and the Kerrville Triathlon, two premier events in Texas, USA. The Toronto Triathlon Festival acquisition further reinforces Supertri’s commitment to growing short-course triathlon participation and marks its first step into Canada.
By integrating the Toronto Triathlon Festival into the By Supertri portfolio, Supertri aims to enhance the participant experience by leveraging its expertise in organising global mass participation events. This acquisition aligns with Supertri's mission to ‘inspire the competitor in everyone’ by providing world-class delivery and inspirational event experiences for first-timers to experienced athletes.
Toronto Triathlon as it will now be named will sit alongside some of the world’s most recognised short-course mass participation events under the Supertri banner, including the Chicago Triathlon, Long Beach Legacy Triathlon, and Toulouse Triathlon.
The By Supertri 2025 race calendar includes:
Ascension Seton Austin CapTex Triathlon – May 26
Long Beach Triathlon – July 20
Toronto Triathlon – July 27
Chicago Triathlon – August 23-24
Kerrville Triathlon – September 27-28
Toulouse Triathlon – October 5
Registrations for the 2025 By Supertri events are now open, for more information, please visit the By Supertri website: https://by.supertri.com
