Supertri Announces Launch of First-Timer Programme With Target of 10,000 New Triathletes in 2026
Supertri wants to recruit 10,000 new triathletes into the sport in 2026 through an expanded First-Timer Programme. The expanded programme, launched today, is part of Supertri's mission to enable athletes of all abilities to participate in a triathlon.
Supertri’s First-Timer Programme will expand to all of its eight events in 2026 after successful trials in 2025
Supertri sets ambitious target of bringing 10,000 first-timers into the sport in 2026, delivering on its promise to grow the sport
Supertri wants to recruit 10,000 new triathletes into the sport in 2026 through an expanded First-Timer Programme. The expanded programme, launched today, is part of Supertri's mission to enable athletes of all abilities to participate in a triathlon.
Supertri is growing triathlon by welcoming first-timers into the sport with premium race experiences, inclusive race formats and unrivalled support. The First-Timer Programme will run across all eight of Supertri’s events in 2026 and will empower new triathletes to confidently complete their first Supertri race through structured training, expert guidance, and clear communication.
The First-Timer Programme includes:
12 weeks free personalised triathlon training presented by TriDot
Live online sessions with Supertri staff, TriDot coaches, and the event race director to answer any questions about the event or how to train for it
Exclusive Facebook group access with FAQs, gear checklists, nutrition basics, race-day guides and more
An option to start with other first-timers
Rack together experience in transition zones so first-timers can support each other
First-Timer expert support on race day and coaches on hand at event expos to assist and answer questions
First-Timer bell moment on the course to mark achievement
Special announcer shout-outs
In 2025, 41% of Supertri race entrants were taking part in their first event. Through our initiatives, Supertri wants to welcome 10,000 first-timers into the sport in 2026.
Supertri CEO and Co-Founder, Michael D’hulst, said: “Many of us can remember how hard it was to sign up for our first triathlon, from finding the right event to feelings of uncertainty over how to train, what kit you need, how intimidating a race experience may be and much more. For many people, that alone can put them off coming into our sport and hinders its growth. Supertri events have attainable race formats, a premium feel and drive shared connection, purpose and achievement. By using these events and building and supporting a first-timer community through our First-Timer Programme, we believe we can help break down barriers to entry and bring many more people into the sport.”
More information can be found on Supertri's event specific pages.
Supertri’s 2026 race calendar will include events at its newest acquisitions: the iconic Blenheim Palace Triathlon in the UK and the New Jersey State Triathlon in the US. Ownership of the Blenheim Palace event, alongside the Chicago Triathlon, means Supertri owns two of the ‘big five’ events in world triathlon, measured by participation.
