Supertri to Unify Professional and Amateur Racing in 2026 with Expanded Calendar and Record Participation
30,000 professional and amateur athletes to participate in new structure that cements Supertri’s commercial foundations and fast-track to long-term sustainable growth
New Supertri League series events will culminate in the Supertri League Final carrying the biggest one-day purse in triathlon history
New structure and formats will capitalise on Supertri’s ownership of two of the world’s ‘Big Five’ short-course triathlons, with more acquisitions expected in coming months
Supertri will stage more short-course triathlon festivals than ever before in 2026, with more professional and amateur athletes participating more frequently, in more races.
A new unified race format will see 30,000 athletes, from elite to first timers, competing together under one Supertri brand at festivals across North America and Europe.
Supertri’s reputation for trusted, high-quality events in iconic venues will be supported by increased participation in 2026. The new approach will bring more people into triathlon and cement in place a robust and resilient commercial structure for Supertri and accelerate its long-term sustainable growth strategy.
In the new unified format, the world’s best triathletes will be competing in a Supertri League series integrated into select Supertri mass participation events. The leading elite athletes will qualify for a new Supertri League final, featuring Supertri’s unique formats and innovations and carrying the biggest one-day purse in triathlon.
Michael D’Hulst, CEO and co-founder of Supertri, said: “I’m very excited about Supertri in 2026 because we’re doubling down on premium quality events and inspiration as well as expanding.
“We’re proud to be growing triathlon with a structure that delivers a long-term, financially sustainable future for the sport.
“Elite and mass participation athletes competing together can inspire even more people into the sport as well as increase world-class racing opportunities for professional athletes.”
Supertri’s 2026 race calendar will include events at its newest acquisitions: the iconic Blenheim Palace Triathlon in the UK and the New Jersey State Triathlon in the US. Ownership of the Blenheim Palace event, alongside the Chicago Triathlon, means Supertri owns two of the ‘big five’ events in world triathlon, measured by participation.
D’Hulst added: “We’re building on our belief that triathlon must deliver for all. That means encouraging new athletes into the sport with inclusive race opportunities, offering a platform for growth and exceptional event experiences for seasoned competitors. It also means a professional platform that respects and elevates our pros, all while producing a balanced and financially sustainable ecosystem for the sport that is fit for the long-term.”
These changes will more closely align pros and amateurs to grow the sport, and are backed by Supertri’s Athlete Advisory Group.
Supertri’s Athlete Advisory Group, which is composed of world-class professional athletes, said: “As elite athletes we want to have the best options for our careers and to grow the sport we love for future generations to enjoy. Since its inception, Supertri has been at the cutting edge of innovation in the sport and its plans to bring professionals and amateurs closer together in a way that champions elite level racing and uses that as a platform to inspire new people into the sport is very exciting and the next natural step in its journey. We believe this new model will deliver for all for the long-term and we are excited to be part of it.”
As part of the new structure, Supertri is pausing its Supertri E world championship in 2026 after the decision by the International Olympic Committee to cancel its Esports Games.
Further details of Supertri’s initiatives for 2026 will be revealed in the coming weeks.
