The future of endurance sports is being shaped now: why collaboration is key
By Matt Smithson, Senior Manager Esports, Events and Game Operations, MyWhoosh
When we set out to build MyWhoosh, the vision was clear: create an immersive, engaging, and accessible platform for athletes of all levels. But what we’ve built is more than just a platform - it’s a thriving community of cyclists and triathletes who push each other, grow together, and redefine what virtual training and racing can be.
What makes MyWhoosh different? It’s free, which is an important distinction in an industry where accessibility can be a barrier. But it’s also packed with features designed to enhance the experience - structured workouts, live coaching, interactive events, and, of course, the Sunday Race Club, which has become a highlight for so many athletes, offering exciting competition and real prize opportunities. Our mission is simple: keep athletes engaged and inspired, whether they’re training for their next big race or simply staying active from the comfort of home.
At MyWhoosh, we’ve always believed in the power of collaboration. That’s why our partnership with Supertri is such a natural fit. We’re both committed to pushing the boundaries of endurance sports, making them more accessible, engaging, and immersive for athletes and fans alike. This partnership isn’t just about technology, it’s about creating a movement that brings more people into the sport and elevates the experience for everyone involved.
One of the most exciting aspects of our collaboration is the seamless single-login integration across cycling, running, and triathlon. This might sound like a small technical feature, but for athletes, clubs, and event organizers, it’s a game-changer. It streamlines the experience and makes multi-discipline training and racing more accessible than ever. And we’re just getting started! The upcoming Supertri E World Championships Powered by MyWhoosh in London this April will showcase exactly how this technology can enhance competition and bring virtual racing to a whole new level.
Endurance sports thrive on a mix of competition and innovation. Without fresh ideas and new ways to engage athletes and fans, the sport risks stagnation. That’s why we’re committed to continuous evolution, introducing new features, refining the racing experience, and making sure that virtual sport is every bit as thrilling as its real-world counterpart. We’ve seen this firsthand in our collaboration with the UCI, where we’ve brought new layers of excitement to virtual cycling. Now, with Supertri, we’re applying that same approach to triathlon.
Innovation doesn’t happen in isolation. It takes strong partnerships, shared vision, and a willingness to challenge the status quo. Together with Supertri, we’re working to ensure that virtual endurance sports aren’t just an alternative to outdoor racing - they’re an integral part of the future. We’re not just transitioning athletes from one space to another; we’re creating an entirely new arena where they can thrive.
The future of endurance sports is being shaped right now. And with MyWhoosh and Supertri leading the charge, we’re making sure it’s more engaging, inclusive, and exciting than ever before.
