What is Supertri?
Supertri League
Supertri League: Supertri League is the innovative and entertaining professional closed League format that changed the sport, delivering fast, technical and tactical racing featuring the world’s best athletes competing in teams on stadium-like courses. City centre locations draw in thousands of fans, while the made-for-digital and broadcast product is at the very cutting edge of the sport. Supertri League has delivered successful events all around the world with the introduction of a Teams format and franchise Team owners bringing another new innovation to triathlon. The 2024 Supertri League saw events in Boston, Chicago, London, Toulouse, and NEOM. Hayden Wilde and Georgia Taylor-Brown were the individual champions, with Crown Racing taking the Teams League title.
Supertri E
Supertri E: Supertri E is a pioneering triathlon series that fuses the worlds of real life and virtual racing, offering a dynamic and immersive experience for athletes and spectators. It is one of sport's most innovative and award winning formats and featured at the IOC's Olympic Esports Week. The Supertri E World Triathlon Championship, powered by My Whoosh and in partnership with World Triathlon, crowns official Esports triathlon World Champions. It features a unique, sustainable format where athletes compete in sold-out arenas, swimming in Olympic pools, and completing bike and run segments on smart trainers and self-powered curved treadmills. This setup transforms the event into a virtual race, delivering an exhilarating experience for both participants and viewers. In 2025, the World Championship took place at the London Aquatic Centre in Queen Elizabeth Olympic Park on April 5. The event achieved record-breaking viewership, underscoring its rapid growth and innovation in the world of triathlon. French triathlete Maxime Hueber-Moosbrugger won the men’s race in a thrilling sprint finish and Olympic Champion Cassandre Beaugrand took the women’s title.
By Supertri
By Supertri is the mass participation brand of Supertri, the global leader in short-course triathlon. By Supertri delivers the biggest series of urban short-course triathlon participation events in the world, and its events have raised millions for charity. By Supertri looks to ensure that participation celebrates triathlon for all, from first-time racers to experienced athletes searching for a new personal best. By Supertri events will be driven by the same guiding principles of delivering excellence and creating moments as its global professional racing brands, while respecting and promoting the local heritage of events. This year, By Supertri will operate some of the world’s most well-known triathlons, including the biggest triathlon in North America in Chicago, Ascension Seton Austin CapTex Triathlon, Long Beach Legacy Triathlon, Toronto Triathlon, Kerrville Triathlon, and Toulouse Triathlon.
